Goodyear Efficientgrip wins top award!
Best Summer Tyre: Goodyear EfficientGrip (Auto Express Award)
For the second year running Goodyear has won the Auto Express Best Summer Tyre Award.
With strong all-round performance and strong wet and dryhandling, Goodyear’s EfficientGrip has won the coveted Auto Express Best Summer Tyre Product Award.
The Award follows the EfficientGrip being named the Best Buy in the publication’s Summer Tyre Test in September 2012. Commenting on the Award, Goodyear Brand Manager Michelle Fisher says:
“We’re really excited to win the Best Tyre award – not only is it a greatendorsement of our product, but it’s a testament to our on-going innovationand drive to bring high performance tyres to market that never compromise on safety.
The EfficientGrip is a great example of this commitment – a strong performing tyre that combines fuel efficiency without compromising onhandling in wet and dry conditions.”
This year Goodyear launched the EfficientGrip Performance and EfficientGripCompact with the aim of offering a range of tyres to suit all European roadcar needs. From the EfficientGrip SUV, introduced last year to serve the larger car market, through the Performance, Goodyear now meets asignificant percentage of Europe’s total car park needs in HP and UHP witha single branded product.
EfficientGrip Performance is currently available in 39 sizes and comes witha BA EU-label rating in 21 of the 23 sizes. While the EfficientGripCompact, designed to serve the smaller car market and offered in sizesranging from 14 to 16 inches, comes with a European tyre label B for wetgrip and a C for rolling resistance in 85% of the total range.
“These latest additions to the EfficientGrip family demonstrate our belief in the superiority of this product – which is why it’s great to see ourbelief being mirrored by a leading industry title like Auto Express,” adds Fisher.
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